Social Media Plug-ins
We place various social media buttons on our website in the form of a plug-in. Following are the social media buttons used
Please be aware that by visiting a website which integrates social media plugins, certain data (your current IP address, visited sites, the date and time the website etc.) is forwarded to these social media services even if you are not registered with these services. If you are already logged into the social media service when you click on the social media button, the social media service may also use this data to identify your user name and possibly even your real name. We have no control over the extent, nature and purpose of such data processing by the social media service. Please note that the social media service is perfectly capable of using this data to create pseudonymised and even individualised user profiles.
You can find further information about data protection regarding social platforms on the privacy policies provided by the social media platforms.
Look a Like Audiences
We use different technologies to create look a like audiences on social media. We may share hashed portions of your personal data (mainly your name and other online identifiers, email address) with our marketing partners and publishers to provide you advertisement in accordance to your interests and/or those of like minded consumers. For example, we may aggregate your email address together with the email addresses of others who registered to our marketing activities, locally hash such data, and transmit the resulting hashed data to Facebook or to other marketing partners for the purpose of creating "Lookalike Audiences" (where targeted ads are sent to people on Facebook who have similar characteristics to people on our customer list), we request your consent in order to create look-a-like audiences via email or the cookie banner.
Digital targeting
If you agree to receive ads tailored to your interests, AB InBev will share a hashed version of your e-mail address with trusted third parties such as Facebook, LiveRamp, TradeDesk, and others. These Partners will include you in a personalized audience, which is a collection of individuals who share similar interests, and will present you and like-minded customers with content tailored to your interests. Our trusted partners may supplement information about our consumer audiences in general with additional data they may hold about you; however, this data will not be connected to you directly in any way and AB InBev will have no access to individual data insights. The idea is to personalize the advertisements that are delivered to you via various web channels (e.g., social media platforms).
Please keep in mind that this may imply the transfer of your personal data to a third party who will process it outside of the UK/European Union (i.e. the USA). This implies that your data may not be protected to the same extent as it is in the UK/European Union, and that it may be accessed by authorities in these countries without recourse. The appropriate safeguards are in place to secure your data.
Pixels
A pixel is an analytics tool that consists of a code that is installed on our website. We request your consent via the cookie banner in order to activate pixels. We will collect information regarding your use of our website, such as visiting a web page or buying a product in the environment facilitated by the pixel provider, if you are using such environment. This technology allows us to provide users customized content and advertising, to provide social media features and to analyse traffic to our website. The pixel may collect personal data from you:
• Operating system used
• Type of website used, for example on mobile or desktop
• Type of client used, for example a browser or mail program.
• Client’s screen resolution
• Time during which the website was visited
• Activities on the website during a session (when using multiple tracking pixels)
• IP address (provides information on the Internet Service Provider and location)
Your personal data will be processed by the following third parties for this operation: Meta, Snapchat, Twitter, TTD
Newsletter
When you subscribe to our newsletters, we collect and process your e-mail address and other information provided in order to send you personalised communications about our products, services and special offers. You can unsubscribe or change your preferences at any time by following the unsubscribe link included in each e-mail.